Willingness to do, what the majority of other people will not do.
It’s that simple. And it’s not just my opinion, it’s the way things work.
If you’re an employee, it’s getting in half an hour earlier and leaving half an hour later.
If you’re a business owner, it’s walking away from a bad deal especially when you need the money.
If you’re an entrepreneur, it’s living out of a suitcase for 6 months to kick start your dream.
If you’re a consultant, it’s having your client’s best interests front and centre above your own.
But most importantly, it’s being yourself. Making visible your place of authenticity, honesty, and genuine feeling. The place where your greatest work comes from.
Sharing that with the world.
Now that really is something the majority of people will not do.