Sales ‘Conversion’ or Sales ‘Convergence’?

If you think about sales as a client ‘conversion’ process, the implication is of a master/servant relationship, with the primary beneficiary being you.

If you think about sales as a client ‘convergence’ process, the implication is of a partnership, with both sides benefitting.

If you’re in it for the long haul, the convergence approach yields measurably better results.

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