Just getting started on David Eagleman’s book ” The Runaway Species”, and was interested to see how modern Neuroscience is often scientifically validating older philosophy.

This particular reference to the need for “surprise” in our lives. Firstly, Davide Eagleman –

“So there’s something appealing (and useful) about predictability. But if our brains are going to all this effort to make the world predictable, that begs the question: if we love predictability so much, why don’t we, for example, just replace our televisions with machines that emit a rhythmic beep twenty-four hours a day, predictably?

The answer is that there’s a problem with a lack of surprise.

The better we understand something, the less effort we put into thinking about it. Familiarity breeds indifference. Repetition suppression sets in and our attention wanes. This is why marriage needs to be constantly rekindled.

This is why you’ll only laugh so many times at the same joke. This is why – no matter how much you enjoyed watching the World Series – you aren’t going to be satisfied watching that same game over and over. Although predictability is reassuring, the brain strives to incorporate new facts into its model of the world.”

And 50 years ago from our Friend Alan Watts –

“So then, let’s suppose that you were able every night to dream any dream you wanted to dream, and that you could, for example, have the power within one night to dream 75 years of time, or any length of time you wanted to have.

And you would, naturally, as you began on this adventure of dreams, you would fulfill all your wishes. You would have every kind of pleasure you could conceive.

And after several nights of 75 years of total pleasure each you would say “Well that was pretty great. But now let’s have a surprise, let’s have a dream which isn’t under control, where something is gonna happen to me that I don’t know what it’s gonna be.

And you would dig that and would come out of that and you would say “Wow that was a close shave, wasn’t it?”. Then you would get more and more adventurous and you would make further- and further-out gambles what you would dream.

And finally, you would dream where you are now. You would dream the dream of living the life that you are actually living today.”


The Only Opinion That Matters

However good the idea sounds.

However many family and friends agree.

The only true validator is the market itself.

It’s stomach churning to see so many appear on Shark Tank or Dragon’s Den, who’ve invested life savings or remortgaged their homes to invest in their idea – to boldly admit they haven’t even asked the market if it wants what they’re offering.

Forgetting their business isn’t about them, they’ve sadly found the fastest way to fail.

What Card Counting Blackjack Taught Me About Business

Only Professionals win.

Start with a proven approach.

Focus on the process .

Manage your money.

Discipline your thinking.

Be consistent in your execution.

Play the long game.

It’s bloody hard work.

People Are No Longer Buying Products And Services

Because products and services are becoming ever more commoditised and automated, they’re looking for the ingredient that makes a difference.

People are buying Ethos. Your ethos, your company ethos. Your employee’s ethos.

An ethos of empowerment

Hard work

Emotional Intelligence

Drive for results









And most of all, Humanity.

These are the things now being valued and actively sought out by clients.

Falling On Deaf Ears

As I returned from shopping on Saturday, I got out of the car a felt a strong surge of puzzlement.

I couldn’t make out why, but carried on unloading the car.

And then I realised.

There was an Owl hooting above me.

I looked up to see a small Tawny owl sitting high in a tree, happily calling out to affirm his territory. “At lunchtime?”.

Being nocturnal of course, all the other owls were asleep. His call was beautiful, but none of them were listening.

I laughed out loud and thought, “How many times have I done the same thing when looking for new clients…?”

Sales ‘Conversion’ or Sales ‘Convergence’?

If you think about sales as a client ‘conversion’ process, the implication is of a master/servant relationship, with the primary beneficiary being you.

If you think about sales as a client ‘convergence’ process, the implication is of a partnership, with both sides benefitting.

If you’re in it for the long haul, the convergence approach yields measurably better results.

There Used To Be No Money In –

Playing Video Games

The Internet

Comic books


Renewable energy



All these have grown into multi billion dollar industries.

Will your part time enthusiasms become full time passions?

Who knows.

As the industries above show though, if you do something you love just for the sake of doing it, you never know what opportunities it could lead you to.

Why Giving Away Your Best Ideas Is a Powerful Business Strategy

Because 99% of people will do nothing with them.

John says “That, is a fantastic idea, and I’m going to start using it from tomorrow!”

And never does.

Nor do the other 98 people that heard the same idea.

The 1 person, however, that it really clicks with, takes the idea and runs with it. Morphs it into something different, new and unexpected.

That person, is the one the one that comes back to you. Wants to work with you. Is eager to explore with you.

No hard sell, no psychological tactics, no persuasive wrangling.

How fun is that?

Leave The Lights On

Charlotte and Emily went shopping after work to buy some new clothes.

They went to a dozen stores, and Emily couldn’t find any clothes that would fit her properly

The last shop they went to, looked promising had some things that may well fit the bill.

So, off to the changing room to see how they looked.

half way through trying them on, a member of staff walked in to the changing room, said “we’re closing”, switched the lights off and walked away.

No warning, no courtesy, no smile, no interest.

If this is the face of an acceptable approach to customer service in the retail industry, is it any wonder the high street is failing?

The Only Thing You Need To Succeed At Anything

Willingness to do, what the majority of other people will not do.

It’s that simple. And it’s not just my opinion, it’s the way things work.

If you’re an employee, it’s getting in half an hour earlier and leaving half an hour later.

If you’re a business owner, it’s walking away from a bad deal especially when you need the money.

If you’re an entrepreneur, it’s living out of a suitcase for 6 months to kick start your dream.

If you’re a consultant, it’s having your client’s best interests front and centre above your own.

But most importantly, it’s being yourself. Making visible your place of authenticity, honesty, and genuine feeling. The place where your greatest work comes from.

Sharing that with the world.

Now that really is something the majority of people will not do.